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Ghar Se – Homemade Food Delivery Business

Ghar Se

Homemade Food Delivery Business

Healthy & Tasty Homemade Food for Students & Corporate Workers

Your Name

youremail@example.com | (123) 456-7890

Introduction

About Ghar Se

A platform connecting customers with home chefs

Mission

Providing healthy, homemade meals to students and corporate workers

Vision

Empowering household women and preserving traditional cuisines

Problem Statement

Migrant students & professionals struggle to find healthy, homemade food

Restaurant food is often unhealthy, costly, & lacks homely taste

Household women have culinary skills but lack earning opportunities

Solution

Ghar Se bridges the gap by:

Delivering fresh, homemade meals daily

Partnering with home chefs to provide authentic, nutritious food

Offering regionally diverse dishes based on demand

How It Works

Customers

Order food through the mobile app

Home Chefs

Prepare meals based on pre-orders

Delivery

Food is picked up & delivered to customers

Payment

Secure online transactions

Unique Selling Points

100% Homemade & Fresh food

Affordable pricing compared to restaurants

Supports local household women

Customization – Meals based on customer preferences

Diverse cuisines – Dishes from different states

Target Market

Primary Customers

Migrant students

Corporate professionals

Health-conscious individuals

Potential Market Size

[Include estimated numbers]

Business & Revenue Model

Revenue Streams

Commission

from home chefs

Subscription plans

for regular customers

Delivery fees

per order

Marketing & Customer Acquisition

Digital Marketing

Social media ads, influencer collaborations

Referral Programs

Discounts for referrals

Campus & Corporate Tie-ups

Collaborate with hostels, PGs, & companies

Local Events & Promotions

Community engagement activities

Competitive Analysis

Competitors Strengths Weaknesses Our Edge
Food Delivery Apps Wide reach Non-homemade food Authentic home cooking
Tiffin Services Regular meals Limited menu options Diverse regional cuisines
Home Chefs Authentic food Limited scale Technology platform & logistics

Future Growth & Expansion Plans

Expanding to multiple cities

Reaching more students and professionals

Introducing AI-based meal recommendations

Personalized meal plans based on preferences

Adding dietary-specific meal options

Keto, vegan, gluten-free, and more

Partnering with corporate offices & educational institutions

B2B expansion strategy

Conclusion & Call to Action

Join Us in Revolutionizing Homemade Food Delivery!

Investment & Partnership Opportunities Available

Contact Details & Next Steps

Your Name

youremail@example.com

(123) 456-7890

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Ghar Se

Homemade Food Delivery Business

Healthy & Tasty Homemade Food for Students & Corporate Workers

Introduction

About Ghar Se

A platform connecting customers with home chefs

Mission

Providing healthy, homemade meals to students and corporate workers

Vision

Empowering household women and preserving traditional cuisines

Problem Statement

Student & Professional Struggle

Migrant students & professionals struggle to find healthy, homemade food

Restaurant Food Issues

Restaurant food is often unhealthy, costly, & lacks homely taste

Untapped Culinary Skills

Household women have culinary skills but lack earning opportunities

The Gap in the Market

These problems create an opportunity for a solution that benefits both consumers and home chefs

Solution

Ghar Se bridges the gap by:

Fresh Daily Meals

Delivering fresh, homemade meals daily

Home Chef Partnerships

Partnering with home chefs to provide authentic, nutritious food

Regional Diversity

Offering regionally diverse dishes based on demand

BEFORE

✗ Lack of homemade food options

✗ Limited income for home chefs

✗ Unhealthy eating habits

AFTER

✓ Authentic homemade food access

✓ Economic empowerment

✓ Better nutrition & health

How It Works

1

Customers

Order food through the mobile app

Browse home-cooked meals and place orders
2

Home Chefs

Prepare meals based on pre-orders

Receive notifications and cook fresh meals
3

Delivery

Food is picked up & delivered to customers

Delivery partners ensure timely service
4

Payment

Secure online transactions

Multiple payment options available

Simplified Flow

Customer Orders

Chef Prepares

Delivery

Customer Enjoys

Unique Selling Points

100% Homemade & Fresh food

Made with love and care by local home chefs using fresh ingredients

Affordable pricing

Cost-effective compared to restaurants while ensuring quality

Supports local household women

Empowering women by providing income opportunities

Customization

Meals based on customer preferences and dietary requirements

Diverse cuisines

Authentic dishes from different states and regional traditions

How We Stand Out

Features Ghar Se Restaurants Other Delivery
Homemade Quality
Affordable Price ~
Social Impact
Customization ~ ~

Target Market

Primary Customers

Migrant Students

Students living away from home seeking authentic, homemade food that reminds them of family cooking

Age: 18-25

Corporate Professionals

Busy working individuals who want nutritious, home-style meals without cooking after long workdays

Age: 25-45

Health-conscious Individuals

People focused on nutrition and wellness who want clean, wholesome food with known ingredients

All age groups

Potential Market Size

Urban Student Population

3.5M+

Students in top 10 educational hubs of India

Working Professionals

15M+

In major IT and corporate hubs

Total Addressable Market (TAM)

₹15,000 Cr+

Annual food delivery market potential in target segments

Initial Geographic Focus

Bangalore Pune Hyderabad Delhi NCR Mumbai

Business & Revenue Model

Revenue Streams

Commission

  • 15-20% commission from home chefs on each order
  • Ensures quality control and platform maintenance
  • Volume-based tiered commission structure

Subscription Plans

  • Weekly/monthly meal subscription packages
  • Premium memberships with exclusive benefits
  • Consistent revenue with high customer retention

Delivery Fees

  • Distance-based delivery charges
  • Express delivery options at premium rates
  • Free delivery for subscription customers

Financial Projections

Metric Year 1 Year 2 Year 3
Monthly Orders 5,000 15,000 50,000
Home Chefs 100 500 2,000
Revenue (₹ Lakhs) 75 250 800
Break-even Expected by Month 18

Business Model Canvas Highlights

Key Partners

  • Home chefs
  • Delivery personnel
  • Payment gateways

Cost Structure

  • Technology platform
  • Marketing & acquisition
  • Quality control

Value Propositions

  • Authentic homemade food
  • Income opportunities for home chefs
  • Healthy, customizable meals

Growth Metrics

  • Monthly active users
  • Order frequency
  • Chef retention rate

Marketing & Customer Acquisition

Digital Marketing

  • Social media campaigns on Instagram, Facebook, and YouTube
  • Influencer collaborations with food bloggers and lifestyle influencers
  • Targeted Google and social media ads in college and corporate areas

Referral Programs

  • "Refer a Friend" offers with mutual benefits
  • Discounts and credits for successful referrals
  • Special incentives for high-volume referrers

Campus & Corporate Tie-ups

  • Partnerships with hostels, PGs, and student accommodations
  • Corporate meal plans for companies and coworking spaces
  • Exclusive offers for partner institution members

Local Events & Promotions

  • Food sampling events at colleges and corporate offices
  • Participation in local food festivals and community events
  • Cooking workshops and food tasting sessions

Customer Acquisition Funnel

Awareness

Social media, content marketing, SEO, PR

Interest

App downloads, website visits, social engagement

Consideration

Menu browsing, reviews reading, app exploration

Conversion

First order, subscription sign-up

Retention

Repeat orders, referrals, positive reviews

Key Performance Indicators

CAC

₹250

LTV

₹5,000

Conversion Rate

8%

Retention

65%

Competitive Analysis

Features Ghar Se Food Delivery Apps Tiffin Services Independent Home Chefs
Homemade Quality ✓ High ✗ Low ~ Medium ✓ High
Menu Variety ✓ High ✓ High ✗ Low ✗ Low
Customization ✓ High ~ Medium ✗ Low ✓ High
Price ✓ Affordable ✗ Expensive ✓ Affordable ~ Varies
Convenience ✓ High ✓ High ~ Medium ✗ Low
Social Impact ✓ High ✗ Low ~ Medium ~ Medium
Technology Integration ✓ High ✓ High ✗ Low ✗ Low

Food Delivery Apps

Strengths

  • Established customer base
  • Strong logistics network
  • Multiple restaurant options

Weaknesses

  • Non-homemade food
  • Higher prices
  • Inconsistent food quality

Our Edge

Authentic home cooking with personalized touch at affordable prices

Tiffin Services

Strengths

  • Regular meal delivery
  • Subscription-based model
  • Cost-effective

Weaknesses

  • Limited menu options
  • Minimal customization
  • Outdated ordering systems

Our Edge

Diverse regional cuisines with modern technology integration

Independent Home Chefs

Strengths

  • Authentic home-cooked food
  • Personal relationships with customers
  • Specialized cuisines

Weaknesses

  • Limited scale
  • Unreliable delivery
  • Manual ordering systems

Our Edge

  • Technology platform for wider reach
  • Reliable logistics network
  • Quality control standards

Market Positioning

Low Price
High Price
High Quality
Low Quality
FD Apps
Tiffin
H.Chefs
Ghar Se

Future Growth & Expansion Plans

Geographic Expansion

Expanding to multiple cities across India

Phase 1: Top 5 metro cities

Phase 2: Tier-2 cities

Phase 3: Pan-India presence

AI-based Meal Recommendations

Smart technology to enhance user experience

Personalized meal suggestions

Taste preference learning algorithms

Predictive ordering systems

Dietary-specific Meal Options

Specialized menus for various dietary needs

Keto, vegan, gluten-free options

Diabetic-friendly meals

Sports nutrition plans

B2B Partnerships

Expanding into corporate and institutional markets

Corporate office meal programs

Educational institution partnerships

Healthcare facility meal services

Implementation Timeline

Year 1

Establish presence in 2 major cities

Build home chef network

1

3,000+ home chefs

500,000+ orders

8,000+ home chefs

2M+ orders

2

Year 2

Expand to 5 more cities

Launch AI recommendation system

Year 3

Pan-India expansion

Corporate partnerships

3

20,000+ home chefs

5M+ orders

Technology Roadmap

Phase 1

  • App optimization
  • Payment gateway integration
  • Basic analytics dashboard

Phase 2

  • ML-based recommendation engine
  • Chef performance metrics
  • Advanced order tracking

Phase 3

  • Predictive demand forecasting
  • Automated inventory management
  • Blockchain for food traceability

Conclusion & Call to Action

Join Us in Revolutionizing Homemade Food Delivery!

Help us connect hungry students and professionals with authentic home cooking while creating income opportunities for household chefs

Investment & Partnership Opportunities

Seed Funding Round

  • Raising ₹2.5 Crore
  • Valuation: ₹10 Crore
  • Use of funds: Technology development, team expansion, city-wise scaling

Strategic Partnerships

  • Technology partners
  • Corporate meal programs
  • Logistics collaborations
  • Educational institutions

Target Market

₹15,000 Cr+

Profit Margin

25-30%

Break-even

18 Months

3-Yr CAGR

120%

Contact Details & Next Steps

Email

contact@gharse.com

Phone

+91 9876543210

Website

www.gharse.com

Schedule a presentation or meeting to discuss investment opportunities

Get In Touch